We believe that the key to a cleaner and greener future is in our hands. It is only together, that we can build a better a tomorrow. The Start Upcycling Now (SUN) journey began in the outskirts of Mumbai, on a family trek to the beautiful Chinchoti waterfalls. The forest is so beautiful, serene and magical, we love everything about it, except for the plastic trash that leads you to it. We always tell our children if you ever get lost follow the trash trail! The trash trail was disturbing. We also came across them at 10000 ft above sea level at the beautiful Jogini waterfalls (another exciting family trek). This gave birth to the idea of SUN, our passion project that promotes living a greener and a plastic free way of life.

Christmas 2012 – We put up our 1st plastic tree installation with bottles donated from people all over Mumbai. The installations were put together with the youth of Mt Carmels church parish Bandra, Mumbai. 

February 2013 – We were invited to participate in the Kalaghoda art festival, Mumbai. We unveiled a plastic bottle bench and a plastic bottle shed put together by the employees of Bisleri. 

February 2014 – We were again asked to participate in the Kalaghoda art festival, Mumbai.  We assembled a plastic bottle mountain, 20ft high! This symbolized how plastic caused harm to our animals, plants and water bodies. This feat was made with 2000 hands from 18 schools. Across Mumbai!. 

Today, we continue to work with schools to educate children on how household (wet and dry) waste can be upcycled and more importantly channelized correctly so it ends up being a resource rather than waste. We also have societies and organizations converting their food waste into compost and upcycling their compost for an organic urban farm.